Dubai Parks and Resorts Hits Record Daily Visitation with over 36,000 Visits During its 2nd Annual ‘Big Day Out’ Festival

Following the great success and feedback received after last year’s event, Dubai Parks and Resorts, the region’s largest integrated theme park destination, held its 2nd annual “Big Day Out” festival on Friday 20th, April 2018.

The event which attracted over 36,000 visits to the destination during the day, set another daily visitation record. This follows the previous record set in December 2017, when daily visitation approached 27,000 in the last week of the month. Dubai Parks and Resorts attracted close to 2.3 million visits in 2017, and achieved 851 thousand visits in Q1 2018, a 45% increase when compared to the same period last year.

Ahead of the event, Dubai Parks and Resorts surprised over 10,000 radio listeners with tickets to its three theme parks and water park to enjoy over 100 rides and attractions from exhilarating rollercoasters to interactive shows and live performances from some of the world’s most loved movie characters. Everyone who had won or bought a ticket on the day got the chance to enter a raffle draw to win a remarkable 5-night stay at Lapita Hotel, the Polynesian themed family hotel with in the destination.

The “Big Day Out” event saw radio stations and celebrity radio show hosts from across Dubai, broadcasting live from the destination. While guests were entertained with a host of fun and exciting acts by professional fire artists, magicians, and stilt jumpers, the festival culminated in a firework spectacular that lit up the sky above Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options, that connects the theme parks, perfect for friends and families of all ages.

Dubai Parks and Resorts, the region’s largest theme park destination, features MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate – and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attraction based on some of Bollywood’s biggest blockbusters. It also hosts LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment, in addition to the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. The entire destination is connected by Riverland™ Dubai – a uniquely themed retail and dining district at the heart of Dubai Parks and Resorts. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel that is part of the Marriott Autograph Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fifth theme park and the region’s first Six Flags theme park.

Tickets for the parks can be bought online at www.dubaiparksandresorts.com along with all the information on new park timings. For further information on Dubai Parks and Resorts visit www.dubaiparksandresorts.com

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About Dubai Parks and Resorts

Dubai Parks and Resorts owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising  four separate theme parks: MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park, featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment; and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attractions based on some of Bollywood’s biggest blockbusters. It also hosts the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fifth theme park and the regions first Six Flags themed park.

The entire destination is connected by Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options, that connects the theme parks, perfect for friends and families of all ages.  Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection. Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports, the destination offers over 100 rides and attractions

For more information, go to: http://dubaiparksandresorts.com

 

For further information please contact:
Dina Bajjali / Samantha D’sa
ASDA’A Burson-Marsteller
Email: Dina.bajjali@bm.com/ Samantha.dsa@bm.com  
T: +971 4 4507600