Dubai Parks and Resorts, the largest multi-themed leisure and entertainment destination in the Middle East, has signed a strategic partnership with leading Chinese payment gateway UnionPay to provide marketing services and facilitate payments for cardholders visiting the UAE.
Currently, Union Pay is the preferred payment platform for a majority of outbound Chinese travellers. With six billion subscribers globally, the company has the largest cardholder base in the world. The cards are accepted in 170 countries around the world and the brand partners with over 1,800 institutions globally.
The partnership between Dubai Parks and Resorts and Union Pay started on 1 August 2018 and target the growing number of Chinese visitors.
This partnership comes after the launch of the Hala China initiative, which was set up to drive investment and tourism between the UAE and China. China is one of the top tourism source markets for Dubai – with a total of 258,000 visitors to the emirate in Q1 2018 who significantly contributed to tourism revenues.
Ahmed Al Rayyes, Chief Commercial Officer at DXB Entertainments, said: “Chinese tourists make up a major segment of visitors to Dubai every year. We want to encourage these visitors to come to Dubai Parks and Resorts and enjoy a host of attractions for the whole family.”
“Furthermore, the strategic partnership with UnionPay reinforces our commitment to establish Dubai as a preferred international family destination, and we have signed recently other strategic partnerships with several industry leaders such as Emirates Airlines, Dubai International Airport and the Dubai Taxi Corporation.”
About Dubai Parks and Resorts
Dubai Parks and Resorts owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising four separate theme parks: MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park, featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment; and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attractions based on some of Bollywood’s biggest blockbusters. It also hosts the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fifth theme park and the regions first Six Flags themed park.
The entire destination is connected by Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options that connects the theme parks, perfect for friends and families of all ages. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.
Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports, the destination offers over 100 rides and attractions
For more information, go to: www.dubaiparksandresorts.com
For additional information please contact:
Anas Mehmood, Sr. PR Executive – BPG Orange
Tel: +971 4 506 5549