Investment Highlights

DXB Entertainments PJSC aims to become a leading provider of leisure and entertainment offerings and services for customers, spreading fun and excitement through amazing family experiences.

At the forefront of the thriving leisure and entertainment industry in the Middle East, we seek to create and manage a portfolio of experiences and assets that deliver long-term shareholder value.

Key Investment Highlights:

Launched under the directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Dubai Parks and Resorts is positioned to become the preferred theme park resort destination for people living within an six hour flying time from Dubai. The destination supports Dubai’s Tourism Vision 2020, which under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum sets the guidelines for Dubai to double its annual visitor numbers from 10 million in 2012 to 20 million in 2020, and increase the economic contribution of the tourism sector.

Untapped theme park market in the MENA/Indian subcontinent:

  • Despite significant demand for theme park offerings, the Middle East and wider region currently lacks a world class theme park destination
  • Dubai is well-situated, with approximately 3 billion people living within a four-hour flight time to Dubai and 6 billion people within an eight hour flight time according to analysis performed by PricewaterhouseCoopers based on World Bank data and direct flying times. Many countries within the four hour flight radius (which includes the MENA region and South Asia) have limited leisure and entertainment attractions for whom Dubai is a convenient destination with world-class transport infrastructure and leisure and entertainment options.

Favourable UAE tourism growth trends:

  • The Middle East is expected to be the fastest growing region for inbound tourism in the world, with visitor numbers expected to increase by 2.9 times to 149 million in 2030 compared to 52 million in 2013[i]
  • Dubai was the fourth most visited city in the world based on estimated international overnight visitors[ii]
  • Dubai’s international overnight visitors reached 14.2 million in 2015 – a 7.5% increase year on year[iii]

World class team, operators and IP partners with significant experience:

  • Dubai Parks and Resorts’ multi-theme park approach and portfolio of Intellectual Properties (IPs) comprising licenses from world-renowned brands DreamWorks Animation LLC, Colombia Pictures, LEGOLAND® Parks, Lions Gate International (UK) Limited, Six Flags and , among others
  • Dubai Parks and Resorts is supported by world-class operators such as Parques Reunidos Servicios Centrales S.A.U. who operates MOTIONGATE™ Dubai and Bollywood Parks™ Dubai; Merlin Entertainments plc who operates LEGOLAND® Dubai and LEGOLAND® Water Park; as well as the Marriott International, Inc. who operates the Lapita™ Autograph Collection® Hotels
  • Dubai Parks and Resorts has been developed and is managed by an experienced team with over 500 years of collective theme park experience across various functions including design, construction, project management, operations, sales & business development, marketing etc.

[i] According to the UN World Tourism Organisation’s Tourism Highlights, 2014 Edition

[ii] According to the MasterCard 2015 Global Destination Cities Index

[iii] According to the Department of Tourism and Commerce Marketing (DTCM)