DXB Entertainments PJSC aims to become a leading provider of leisure and entertainment offerings and services for customers, spreading fun and excitement through amazing family experiences.
At the forefront of the thriving leisure and entertainment industry in the Middle East, we seek to create and manage a portfolio of experiences and assets that deliver long-term shareholder value.
Launched under the directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Dubai Parks and Resorts is positioned to become the preferred theme park resort destination for people living within an six hour flying time from Dubai. The destination supports Dubai’s Tourism Vision 2020, which under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum sets the guidelines for Dubai to double its annual visitor numbers from 10 million in 2012 to 20 million in 2020, and increase the economic contribution of the tourism sector.
[i] According to the UN World Tourism Organisation’s Tourism Highlights, 2014 Edition
[ii] According to the MasterCard 2015 Global Destination Cities Index
[iii] According to the Department of Tourism and Commerce Marketing (DTCM)