Dubai Parks and Resorts to Set Up Sony Pictures Studio and Smurfs Zone at motiongate™ Dubai

Dubai Parks and Resorts LLC, a Meraas Holding company, today announced an agreement with Sony Pictures Consumer Products and International Merchandising, Promotion and Services (IMPS) to set up Sony Pictures Studio and Smurfs Zone at motiongate™ Dubai, a Hollywood inspired theme park taking shape at Dubai’s newest leisure and entertainment destination.

The Sony Pictures Studio and Smurfs Zone will contain 12 themed attractions inspired by popular Sony Pictures theatrical releases, including ‘Cloudy with a Chance of Meatballs’, ‘Hotel Transylvania’, ‘Ghostbusters’, ‘The Green Hornet’, ‘Underworld’, ‘Zombieland’, in addition to hosting the world’s favorite little blue characters ‘The Smurfs’.

Raed Al Nuaimi, CEO of Dubai Parks and Resorts LLC, said: “motiongate™ Dubai has been designed to span a breath-taking four million square feet of Dubai Parks and Resorts and is anticipated to attract three million visitors annually. We welcome Sony Pictures’ and IMPS’s presence at motiongate™ Dubai. With their legacy of excellence in entertaining audiences, we are confident Sony Pictures and the Smurfs Zone will add an exhilarating new dimension to the Middle East’s entertainment landscape.”

Gregory Economos, Senior Vice President, Global Consumer Products, Sony Pictures Entertainment, said: “We are very excited to partner with Dubai Parks and Resorts to create compelling attractions that extend our most iconic brands into the themed attractions.”

Veronique Culliford, President, IMPS said: “The Smurfs have enjoyed a legacy of over 50 years. It will be thrilling to have the Smurfs Zone entertain children and adults in this new destination at motiongate™ Dubai.”

Featuring four unique zones, inclusive of the Sony Pictures Studio and Smurfs Zone, motiongate™ Dubai is set to take visitors on a cinematic journey of discovery, bringing to life some of the most recognizable Hollywood icons from the big screen. The park will leverage latest-in-technology attractions and new-generation rides to offer a distinctly unique, high-value entertainment experience.

Dubai Parks and Resorts unveiled the blueprint of the mega leisure and entertainment destination in September 2014. Phase-1 of the development will comprise Bollywood Parks™ Dubai, LEGOLAND® Dubai and motiongate™ Dubai. Centrally located between the three theme parks, Riverpark will serve as an entrance plaza featuring a mélange of retail, dining and entertainment options. The project will also host Lapita Hotel, a themed family hotel. Strategically located in Jebel Ali between Dubai and Abu Dhabi, Phase-1 of the mega project is scheduled for completion in 2016.

-Ends-

About Dubai Parks and Resorts LLC

Dubai Parks and Resorts LLC is a Meraas Holding company established in September 2014 to bring to life the leadership’s vision of positioning Dubai as a formidable global tourist destination.
The company is developing Phase 1 of Dubai Parks and Resorts which comprises three theme parks – motiongate™ Dubai, Bollywood Parks™ Dubai and LEGOLAND® Dubai. It will also feature Riverpark – a grand entrance plaza and Lapita, a themed family hotel. Located in Jebel Ali close to the world class international airports, Phase 1 is set for completion in 2016.
Offering new heights in experiential entertainment through an inspired concept, Dubai Parks and Resorts brings the best of the entertainment industry from the East and the West.The project is designed to draw five million visitors in its first year of operations, serving the regions within a four hour flying distance from Dubai.
Dubai Parks and Resorts LLC is set to generate thousands of jobs and economic benefits, and position the UAE as a catalyst for the expansion of the global entertainment industry.

For further information, please contact:
Sameh Hamtini / Sarah Jackson
ASDA’A Burson-Marsteller
Email: sameh.hamtini@bm.com / sarah.jackson@bm.com
T: +971 4 4507600