Dubai Parks and Resorts PJSC (Under Incorporation) Signs Memorandum of Understanding with Emirates Airline

Partnership Includes Knowledge Sharing on Destination Management and Marketing Coordination

Dubai Parks and Resorts PJSC (under incorporation), a subsidiary of Meraas Holding, has signed a Memorandum of Understanding (MoU) with Emirates, Dubai’s award-winning airline and global connector of people and economies, to collaborate as a key partner in its leisure and entertainment development taking shape in Dubai.

The MoU was signed in the presence of Raed Al Nuaimi, CEO of Dubai Parks and Resorts PJSC (under incorporation), and Thierry Antinori, Executive Vice President and Chief Commercial Officer of Emirates Airline.

As part of the agreement, the two organizations will exchange knowledge and expertise specifically around marketing co-ordination and destination management. The MoU will also allow Dubai Parks and Resorts and Emirates to explore areas where synergies can be developed.

The collaboration will further support Dubai Tourism Vision 2020 that seeks to double annual visitor numbers from 10 million to 20 million and increase the economic contribution of the tourism sector to the UAE’s GDP.

Raed Al Nuaimi said: “We are delighted to partner with Emirates Airline for our unique project Dubai Parks and Resorts which will appeal to visitors of all ages and families. Emirates, with its extensive network, will enable us to connect with visitors from all over the world. We are committed to reciprocal learning and this alliance will offer us the opportunity to tap into the in-house expertise of The Emirates Group. We will work together to share ideas and resources to maximize our potential. Together, we will take Brand Dubai to the world.”

Thierry Antinori said: “Supporting and promoting Dubai as a multi-faceted destination has always been a strategic priority for Emirates. We are proud that Emirates’ home and hub is today one of the top global destinations to visit and do business in. We are excited to join hands with Dubai Parks and Resorts on the development of its new theme parks, which we believe will enhance Dubai’s attraction with the addition of even more world-class entertainment options for visitors and residents alike.”

Dubai Parks and Resorts PJSC (under incorporation) unveiled the blueprint of the mega leisure and entertainment destination last month. The development will comprise motiongateTM Dubai, LEGOLAND® Dubai and Bollywood ParksTM Dubai. The project will also include Riverpark, a grand entrance plaza and Lapita Hotel, a themed family hotel. Strategically located in Jebel Ali between Dubai and Abu Dhabi, the Dubai Parks and Resorts project is slated for completion in 2016.

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About Dubai Parks and Resorts LLC

Dubai Parks and Resorts LLC is a Meraas Holding company established in September 2014 to bring to life the leadership’s vision of positioning Dubai as a formidable global tourist destination.
The company is developing Phase 1 of Dubai Parks and Resorts which comprises three theme parks – motiongate™ Dubai, Bollywood Parks™ Dubai and LEGOLAND® Dubai. It will also feature Riverpark – a grand entrance plaza and Lapita, a themed family hotel. Located in Jebel Ali close to the world class international airports, Phase 1 is set for completion in 2016.
Offering new heights in experiential entertainment through an inspired concept, Dubai Parks and Resorts brings the best of the entertainment industry from the East and the West.The project is designed to draw five million visitors in its first year of operations, serving the regions within a four hour flying distance from Dubai.
Dubai Parks and Resorts LLC is set to generate thousands of jobs and economic benefits, and position the UAE as a catalyst for the expansion of the global entertainment industry.

For further information, please contact:
Sameh Hamtini / Sarah Jackson
ASDA’A Burson-Marsteller
Email: sameh.hamtini@bm.com / sarah.jackson@bm.com
T: +971 4 4507600