Dubai Parks and Resorts partners with Etisalat to implement Smart Parks Technologies across the leisure development

Dubai Parks and Resorts PJSC (under incorporation), a subsidiary of Meraas Holding, has signed an agreement with Etisalat, the UAE’s leading telecommunications services provider, for the deployment of smart technologies across the mega leisure and entertainment project taking shape in Dubai.

As part of the agreement, Etisalat and Dubai Parks and Resorts will collaborate to facilitate a seamless digital experience for visitors to the entertainment destination. Etisalat will power the entire Dubai Parks and Resorts destination with the most advanced and innovative solutions.

The solutions provided by Etisalat will enable the delivery of efficient and intuitive services for visitor registration, smart parking, connected transport, online ticketing and digital payment. The agreement will also facilitate the exchange of expertise on operational services, such as security system and utilities management across the multiple components that will define Dubai Parks and Resorts.

Raed Al Nuaimi, CEO of Dubai Parks and Resorts PJSC (under incorporation), said: “Our partnership with Etisalat is all about empowering our end-users and ensuring a more enjoyable visitor experience. We are confident the mobility solutions will add considerable value to Dubai Parks and Resorts, helping us leverage technology to enhance our offering and reach out to a wider audience. Etisalat’s extensive network and evolved ICT expertise will bolster our efforts in transforming the park into an intelligent and smart hub that seamlessly accommodates dynamic needs.”

Saleh Al Abdooli, Etisalat CEO, said: “Etisalat is delivering on Dubai’s Smart City vision by deploying the most innovative solutions and advance network technology. Our partnership with leading conglomerates is designed to help businesses in the UAE exceed customer expectations, drive growth, boost loyalty and reduce operational costs. We look forward to showcasing our innovations to meet the aspirations of Dubai Parks and Resorts’ mega tourist destination.”

Dubai Parks and Resorts unveiled the blueprint of the mega leisure and entertainment destination in September 2014. The development will comprise three theme parks – motiongateTM Dubai, LEGOLAND® Dubai and Bollywood ParksTM Dubai. The destination will also include a four star resort hotel (Lapita Hotel), and Riverpark – a complementary retail, dining and entertainment district that connects the three theme parks and hotel. Strategically located between Dubai and Abu Dhabi, the mega development is slated for completion before the end of the third quarter of 2016.

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About Dubai Parks and Resorts PJSC

Dubai Parks and Resorts PJSC is a Meraas Holding company established in September 2014 to bring to life the leadership’s vision of positioning Dubai as a formidable global tourist destination.
The company is developing Phase 1 of Dubai Parks and Resorts which comprises three theme parks – motiongate™ Dubai, Bollywood Parks™ Dubai and LEGOLAND® Dubai. It will also feature Riverpark – a grand entrance plaza and Lapita, a themed family hotel. Located in Jebel Ali close to the world class international airports, Phase 1 is set for completion in 2016.
Offering new heights in experiential entertainment through an inspired concept, Dubai Parks and Resorts brings the best of the entertainment industry from the East and the West.The project is designed to draw five million visitors in its first year of operations, serving the regions within a four hour flying distance from Dubai.
Dubai Parks and Resorts LLC is set to generate thousands of jobs and economic benefits, and position the UAE as a catalyst for the expansion of the global entertainment industry.

For further information, please contact:
Sameh Hamtini / Sarah Jackson
ASDA’A Burson-Marsteller
Email: sameh.hamtini@bm.com / sarah.jackson@bm.com
T: +971 4 4507600